7/29/2023 0 Comments Launch compositor psvrBut with Apple’s name in the game, more app developers may begin to invest resources and expand the uses for headsets, Jijiashvili says. A high price for a nonessential device puts people off. There’s also Sony’s PSVR 2, which launched this year at $550.Ī challenge in VR is to get people outside of gaming to care. The company is reportedly in talks with Meta about an augmented reality deal. AR startup Magic Leap released a second headset for around $3,300 last year, with a focus on enterprise customers. Other competitors vary in purpose and price. Its last major hardware announcement was the Apple Watch, which took smartwatches mainstream and now dominates the market. Apple has teased that a major announcement is imminent, saying “ a new era” will begin Monday and that the chance to “ code new worlds” could be coming. Making a VR and AR headset is a bigger gamble in a niche market. The iPod became the top MP3 player the iPhone killed the BlackBerry. That’s what Apple does a fantastic job at.”Īpple has a reputation for bringing hardware to market that isn’t novel but ultimately dominates. Its announcement “brings a lot of attention to the market,” says Jitesh Urbani, a research manager at IDC. Apple’s debut could actually help its rivals rebound from those lows. More than half of people who bought Meta headsets reportedly stopped using them within six months. The VR and AR headset market saw a 54 percent decline from early 2022 to 2023, according to data from International Data Corporation, a market intelligence firm. “If they pull it off in terms of making that headset really compelling and having actually useful apps and functions, then it will serve as a product that everyone looks up to.”īut right now the sector is struggling. “It’s going to be a validation that this really is going to be the next chapter of technology and how we interact with it and consume it,” says George Jijiashvili, principal analyst at Omdia, a tech research and advisory firm. Now, Apple may not eclipse competitors but instead back up their ideas and lead to more developments and uses for the tech. Apple has stayed away from the metaverse, but interest in the company’s VR and AR plans has long loomed. Some companies, like Meta, have invested heavily in the idea, even as the public has lost interest. Suddenly, a niche market that was struggling to capture a wide audience has many more eyes on it.Īpple’s expected entrance into the VR world comes at a time when hardware sales and general interest in the metaverse dream are languishing. Lenovo released its latest ThinkReality VRX headset. Meta announced its new Meta Quest 3 on Thursday. Rumors that Apple will announce a virtual reality headset at its Worldwide Developers Conference on Monday have sent competitors into a frenzy.
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