7/30/2023 0 Comments Life in middle east gameAD Gaming, for instance, has partnered with Unity Technologies, whose software has been used to create 70% of the top 1,000 mobile games in the world. In the UAE, AD Gaming and the more recently announced DMCC Gaming Center strive to create ecosystems to attract global gaming businesses and provide opportunities to aspiring talent. GCC governments were quick to foresee potential, massively invest, and implement strategies to attract prominent gaming companies.Įarlier this year, Saudi Arabia's Crown Prince HRH Mohammed Bin Salman unveiled the National Gaming and Esports Strategy, and the official Saudi Press Agency announced plans to create almost 40,000 jobs and locally develop 30 games. On the positive side, there is no other region in the world where governments are so heavily invested in supporting the industry, especially at such an early stage. That said, owing to visa issues, Ammar was unfortunately not able to participate in the Honor of Kings World Finals, that just began in Seoul, South Korea. "Through a lot of practice, I got the chance to leave my job, and finally work in an industry I love," Ammar says. Gaming gave Ammar, a Syrian refugee in Jordan, "a better world to live in"- he went from being a construction worker to playing professionally with my company, YaLLa Esports. Related: Let's Play: Why Dubai Is Well-Positioned To Deliver The MENA Its Own Gaming Industry From casual players experiencing high latency due to the lack of regional servers, to professional players unable to compete internationally, being a gamer here is often challenging. ![]() For too long, the Middle East has been forgotten. ![]() The same recipe that has been working for North America and Europe may not fit a fragmented and complex region like it. ![]() Indeed, its rise has made esports more accessible, especially for those with limited access to high-end hardware or a stable internet connection: two mandatory ingredients that could explain the popularity of mobile games in the Middle East, and the high revenue this segment generates locally.īut the MENA region is a unique market, and it requires localized content. The dynamism of mobile gaming will also contribute.
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